Apple TV Is Hiking Its Prices Again — Find Out How Much It'll Cost You To Stream Ted Lasso, Silo, Dark Matter, And More

Apple has announced a price increase for its Apple TV streaming service, effective August 28 for new subscribers. The monthly subscription fee will rise from $12.99 to $14.99, a $2 increase, while the annual subscription will climb from $99 to $119, a $20 jump. This marks the third price hike in less than a year, following a $7 increase in August 2025 and a $5 rise in August 2024.

The move makes Apple TV the most expensive ad-supported streaming service in the U.S. However, the new higher price may not be a deal-breaker for all viewers, as several of Apple TV's popular original shows remain available. These include Season 3 of "Silo" ending September 4, new seasons of "Ted Lasso" and "Dark Matter" ongoing, as well as high-profile shows like "Brothers," "Small Prophets," "Nocturne," and "12 12 12."

Additionally, Apple TV will release several new movies throughout 2026, such as "Mayday" starring Ryan Reynolds and Kenneth Branagh, "Matchbox The Movie" featuring John Cena, and "Tenzing" with Tom Hiddleston. As the cost of Apple TV increases, some viewers may reconsider their subscription, while others may find the expanded content lineup justifies the higher price.