Apple TV Hikes Price to $14.99 Per Month
The $2 monthly increase goes into effect on Friday, one year after the streaming service's last price bump The post Apple TV Hikes Price to $14.99 Per Month appeared first on TheWrap .
Apple TV has raised its monthly subscription price to $14.99, marking a $2 increase from the previous rate. This new cost will come into effect on Friday, while the annual subscription price has risen to $119 from $99. The Individual tier of Apple One is now priced at $21.95, up from $19.95. The price hike began in August 2025 when Apple TV increased its rate from $9.99 to $12.99.
When the service launched in November 2019, it was priced at $4.99. This move follows a series of price increases by competitors this year, including Netflix, YouTube Premium, Prime Video, Peacock, and ESPN Select. Apple TV's 2026 lineup includes popular shows such as "Trying," "Ted Lasso," "Shrinking," "Silo," "Margo's Got Money Troubles," "Maximum Pleasure Guaranteed," and "Widow's Bay," among others.
Additionally, hits like "Severance," "Pluribus," "The Morning Show," and "Presumed Innocent" have been renewed for additional seasons.
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