Apple Isn’t Following Its Typical Playbook for the September iPhone Event
Tim Cook is having a wild last week on the job.
Apple defied its usual pattern with the September iPhone event announcement. While the tech giant unveiled new iterations of the Mac Mini and Mac Studio desktop computers, it also dropped a teaser for its upcoming iPhone event set for September 9. The event's moniker, "Surprise and Shine," hints at the company's unconventional approach.
With the arrival of a new CEO, John Ternus, on September 2, Apple's September month appears anything but typical. Bridget Carey, in her latest One More Thing episode, breaks down these surprises, along with Walmart's unexpected acceptance of Apple Pay in US stores. However, the event teaser art might have inadvertently given away some of the "surprise."
Rumors suggest the iPhone 18 Pro lineup could feature a light-blue variant, matching the background color in the announcement. Furthermore, the iPhone 18 Pro Max is expected to boast a camera with a variable aperture, which the bright lens flare surrounding the Apple logo might allude to. As for the rumored folding iPhone, analysts seem to be picking up on the crease-like pattern in the logo that could potentially hint at this feature.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
