American Airlines to bring back TV screens on US flights
American Airlines wants its flyers to have screens – and not just the ones its passengers bring on board. The carrier says it will restore seatback displays across its domestic fleet, reversing a years-long strategy of removing them from most US routes. The company is also adding more premium seats, saying the changes are aimed […] The post American Airlines to bring back TV screens on US flights…
American Airlines plans to reintroduce seatback displays on its domestic flights, marking a reversal of its previous strategy of removing them from most US routes. The airline aims to enhance the travel experience and increase revenue through this cabin investment. The decision follows years of passenger complaints about relying on personal devices for entertainment, which led to drained batteries, poor viewing angles, and inconsistent Wi-Fi connectivity.
Additionally, the move comes as US airlines strive to maintain demand amid a cooling market. Although American Airlines phased out seatback screens from its Boeing 737s and Airbus A320-family jets a decade ago, deeming personal devices as the preferred choice for entertainment, it has now decided to restore them, aligning itself with competitors such as Delta and United, who have invested heavily in onboard entertainment systems.
Analysts suggest that the shift in passenger expectations towards screens being a standard feature has influenced this change. American Airlines intends to install the new displays as quickly as feasible, with the full implementation expected by the early 2030s.
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