Alphabet: Google passt im Streit mit EU-Kommission Richtlinien an
Google ändert seine Spam-Richtlinien für Europa, um eine Klage abzuwenden. Mehrere Verlage hatten dem Konzern Wettbewerbsverzerrung vorgeworfen.
Berlin - Alphabet's Google is adjusting its spam guidelines in Europe following pressure from the EU Commission to avoid a potential antitrust penalty, the company announced on Friday. The changes will take effect on Sunday (30 August) and will apply to all 27 EU countries, as well as Iceland, Norway, and Liechtenstein, the US search engine provider said.
Outside the European Economic Area (EEA), the regulation remains unchanged. Publishers had previously complained about certain Google guidelines (called "Site Reputation Abuse") that they believed were systematically disadvantaging them in search results and thus reducing advertising revenue. Google's actions were deemed to distort competition.
The EU Commission had initiated an investigation based on the Digital Markets Act (DMA). In case of violations, companies could theoretically face penalties of up to ten percent of their global annual revenue. Google had previously defended its practice, arguing that it was necessary for preventing unfair competition.
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