Al-Baha Development Office and Misk empower 345 in media and tourism

The Al-Baha Strategic Development Office and Misk Foundation organized two specialized workshops from August 22 to 26, 2026, which benefited 345 participants in the media and tourism sectors. The workshops aimed to develop local capabilities and enhance contributions to the region's development goals.

The first workshop, "Developmental Media: From Message to Impact," focused on 45 nonprofit sector employees. It emphasized establishing developmental media as a tool for communicating the impact of initiatives and programs to the community. Participants learned effective media message creation, content development, and community engagement skills.

The second workshop, "Building Your Career in the Tourism Sector," catered to 300 university students. This session aimed to raise awareness of opportunities and required skills in the tourism sector, helping participants shape their career paths and prepare for future opportunities. Interactive content covered travel motivations, tourism patterns, and understanding the ecosystem shaping the tourism experience.

The workshops highlighted that the tourism sector is not limited to tourism and hospitality majors, but intersects with various professional fields. This provides young people with numerous opportunities to contribute to the development of tourist destinations. The Strategic Development Office emphasized that these initiatives are part of their efforts to develop human capital in Al-Baha and build strategic partnerships with specialized national entities.

These efforts aim to transfer knowledge, align capacity-building programs with regional needs and opportunities, and empower local youth to effectively participate in promising development and economic sectors.