Winnipeg-based Probe Research acquired by Abacus Data

Winnipeg-based market research firm Probe Research has been acquired by Abacus Data, according to sources. The deal includes a $205.00 first annual payment, which will increase to $233.00 + GST every 52 weeks (10% off the regular annual price of $259.35). All leadership reported being content with the acquisition, which will allow Probe to expand its national reach while maintaining its focus on Manitobans.

Probe Research has published thousands of surveys over its 32-year history, primarily working with government entities, non-profits, and credit unions. After the acquisition, Probe Research's leadership will continue working at 191 Lombard St. in Winnipeg, but the team will now have a greater capacity to work on projects across Western Canada.

Abacus Data's founder, David Coletto, praised the natural fit between Probe Research and his company. Coletto, along with Probe Research partners Mary Agnes Welch and Curtis Brown, have been friends for years. Abacus Data, founded in Ottawa 16 years ago, now works with major companies like Google, Airbnb, and the federal government.

Welch expressed excitement about conducting further work in Alberta, where a grassroots movement seeking to separate from Canada has gained traction. Upcoming expansion may also include a presence in British Columbia.