Will Grammy Museum’s Olivia Rodrigo Exhibit Boost Her Grammy Chances? ‘The Cure Uraveled’ to Open With Cameron Crowe-Hosted Q&A

"Olivia Rodrigo: The Cure Unraveled," an exhibition featuring handmade sets, props, and artwork from Rodrigo's "The Cure" music video, is slated to debut at the Grammy Museum in downtown Los Angeles on September 2, 2026, and remain open until February 22, 2027. Scheduled to coincide with the Grammy voting period, the exhibit will be on display roughly six weeks before the first round of Grammy voting, which commences on October 12, and for 15 days following the Grammy Awards ceremony, to be held at Crypto.com Arena within the L.A. Live complex.

The Grammy Museum exhibit promises fans an exclusive behind-the-scenes glimpse into the creation of Rodrigo's music video for "The Cure." The exhibit, backed by American Express, can be anticipated to enhance Rodrigo's prospects for Grammy nominations. Having garnered three awards from 14 nominations, Rodrigo is a seasoned Grammy contender, with strong chances for album of the year, record of the year, and song of the year nods for her latest album, "you seem pretty sad for a girl so in love."

This exhibition opens with a special program featuring Rodrigo, moderated by Oscar-winning filmmaker and music journalist Cameron Crowe, along with a live performance.

Rodrigo expressed her excitement about the exhibit, stating, "I grew up going to the Grammy Museum and their mission is especially important to me, so it’s a full circle moment to be able to work with them on this exhibit." The museum’s curator, Kelsey Goelz, added, "Olivia is a pop music creative force and the Grammy Museum is thrilled to showcase the special magic behind a fan-favorite video.

This exhibition offers a unique behind-the-scenes look at the making of a professional music video, while highlighting the importance of DIY and handcrafted artistry."

The exhibition will showcase props from the music video, original storyboards, behind-the-scenes photographs, and interactive photo opportunities, allowing fans to delve directly into Rodrigo's visual world. Directed by Cat Solen and Jaime Gerin, the "The Cure" music video portrays Rodrigo exploring the intricacies of love and, in the process, unraveling.

The final video incorporates handcrafted elements such as miniatures, animatronic heart puppets, and stop-motion animation. Production designer Liam Moore painstakingly transformed every surface and object using cardboard and hand-painted details. Other exhibit highlights include Rodrigo's nurse costume worn during the video's filming, handmade props like the miniature "OR" and beating felt heart, handwritten and hand-stitched artwork used for the "you seem pretty sad for a girl so in love" album art and packaging, and never-before-seen artifacts from Rodrigo’s career, to be revealed later as part of the expanded exhibit.