Ultimum Limited relaunches Razzl 60cl “Razzl-Boss”

Ultimum Limited, a rapidly expanding beverage producer, has unveiled the reintroduction of a larger 60cl bottle for its leading soft drink brand, Razzl, under the new branding "Razzl-Boss." This larger size pack is not just an increase in volume, but a testament to offering unbeatable value-for-money, empowering young consumers to embrace their individuality and let their uniqueness shine. The 60cl bottle comes at a price of ₦400, offering 20% extra value compared to the original size.

Ultimum Limited's relaunch of Razzl-Boss aims to strengthen the brand's connection with contemporary Nigerian youth culture. The company believes that the moment a person enters a room, the atmosphere changes. The energy shifts, and often, someone shouts, "Oga Boss," instantly signaling that someone or something is exceptional. This Nigerian tradition of hailing, which recognizes people who stand out, make an impression or simply deserve recognition, is at the heart of Razzl's 60cl identity, as embodied in "Razzl-Boss."

Elizabeth Adesina, Head of Marketing at Ultimum Limited, explained, "Razzl 60cl is our way of giving consumers more value without asking them to compromise on the refreshment they enjoy. Consumers get 20% extra value, with our Cola, Orange and Lemon variants catering to different tastes and moods. The relaunch is about showing up as yourself, making the most of every moment and having what it takes to Razzl Your World."

The relaunch comes as Ultimum Limited continues to bolster its operations following the commissioning of its production facility earlier this year. The new factory's operation boosts the brand's production capacity, enabling consistent service delivery as the brand expands its reach across the Nigerian market. Razzl-Boss is available in Cola, Orange and Lemon flavors.