Taco Bell’s new Olivia Rodrigo-inspired drink seems pretty pink
In the months leading up to the debut of Olivia Rodrigo’s third studio album, the pop star shared that one way she and her friends liked to experience new music was to visit a Taco Bell and savor the fresh tunes while noshing on the restaurant chain’s Mexican-inspired cuisine. “That would be my dream, if people listened to my album top to bottom in their car drinking a Baja Blast,” Rodrigo told…
Taco Bell has released a new drink called "You Seem Pretty Pink for a Baja Blast," inspired by pop star Olivia Rodrigo's recent praise for the Mountain Dew beverage. Rodrigo shared her excitement about the drink in a statement, saying, "I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real." The limited-time offering will debut at Taco Bell's Live Más Café concept, where employees will prepare it alongside other cold brews and limited-time drinks.
Taco Bell's chief marketing officer for North America, Luis Restrepo, explained that the partnership began earlier this year, following Rodrigo's adoration for Baja Blast. The pink lemonade-inspired drink will be available on Taco Bell menus nationwide starting September 24, as the restaurant chain aims to increase its beverage sales by $5 billion by 2030.
The launch of the drink comes in the wake of a recent lettuce scare involving cyclospora, which affected thousands of customers. Taco Bell has been working to improve its image by replacing its lettuce supplier and offering discounts, as well as bringing back discontinued menu items. The partnership with Rodrigo is part of a broader trend of brands collaborating with pop singers to boost their cultural relevance, particularly among Gen Z audiences.
Rodrigo has also inked collections with retailers Target and Etsy, as well as launched an all-women music festival called Daisy Chain Fields.
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