SM Entertainment forms China joint venture with Tencent Music
Korean K-pop powerhouse SM Entertainment has announced a joint venture with Tencent Music Entertainment Group (TME) as it seeks to expand its presence in Chinese-speaking markets. The new Beijing-based company, named STE, will develop and manage Chinese artists, SM said Thursday. Zhoumi, a member of Super Junior-M, Super Junior's China-based unit, has been appointed chief executive of the…
SM Entertainment has launched a joint venture with China's Tencent Music Entertainment Group (TME) in a bid to bolster its presence in Chinese-speaking markets, according to a statement issued on Thursday. The newly formed entity, called STE, will focus on developing and managing Chinese artists under the leadership of Zhoumi, a member of Super Junior-M, Super Junior's Chinese subsidiary.
The partnership followed a memorandum of understanding signed between the two companies in May, aimed at enhancing SM Entertainment's influence in the Chinese-speaking entertainment landscape. STE plans to launch a new Chinese idol group within the next two to three years, with the venture handling auditions, recruitment, and post-debut management of the group in China.
Additionally, the joint venture will back SM artists from Chinese-speaking regions, such as Renjun from NCT Dream and Yangyang and Xiaojun from WayV. By combining their strengths, STE aims to deliver distinctive content and achieve meaningful outcomes in the Chinese market.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- SM Entertainment forms China joint venture with Tencent Music en.yna.co.kr
- SM Entertainment forms China joint venture with Tencent Music koreatimes.co.kr
