Salesforce boasts: 50% of bookings were from 'customers refilling the tank... they consume Flex Credits, they want more'
As SaaS giant gets a boost from Claudeforce, users might want to know how their AI use will be monetized
Salesforce reported strong financial results for Q2, with revenue reaching $11.3 billion, an 11% increase year-over-year, surpassing analyst expectations. The company also revealed plans to encourage customers to spend more on AI by introducing a new offering called Claudeforce, a collaboration with AI model builder Anthropic. Claudeforce integrates Claude's services with Salesforce's enterprise data, workflows, and governance, providing 37 prebuilt "sales skills" to automate sales pipelines.
Salesforce's President and COO, Robin Washington, highlighted that 50% of bookings were driven by customers refilling Flex Credits, a consumption-based payment model that allows customers to pay based on usage or outcomes. The company aims to provide customers with flexibility in pricing, enabling them to choose between basic usage, outcome-based pricing, or consumption-based models.
However, this approach may raise concerns about potential cost increases, as Gartner has warned about the risks of unplanned Flex Credit consumption. Despite this, Salesforce remains confident in its monetization strategy, emphasizing the importance of flexibility and predictability for customers.
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