Reunert invests in ‘AI horsepower’ to unlock revenue

The group deploys AI across its 17 subsidiaries to improve productivity, sharpen decisions and grow revenue.

The Reunert Group, a JSE-listed technology company with 17 business units, is investing heavily in artificial intelligence (AI) to boost revenue and revenue growth. At the recent IQbusiness Geshidocon 2026 conference, CEO Anthonie de Beer emphasized that the investment focuses on using AI to improve decision-making, increase efficiency, and develop employees, rather than merely automating tasks.

The company is taking a centralized approach to AI governance while allowing individual business units to identify practical applications and test cases. Reunert aims to make AI a core part of its organizational DNA, with every business leader participating in AI-related decisions. The company's latest financial results show mixed performance, with revenue growth at 1% and operating profit falling by 23%.

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