Provifi millet products launched in Kalaburagi
Start-up venture seeks to take traditional millets to modern consumers
The Hindu reports that Deputy Commissioner Ikram Shariff launched millet products from Provifi in Kalaburagi on Wednesday, at an event held at Krishikalpa office in Gajipura. The new range includes foxtail millet, barnyard millet, little millet, kodo millet, and browntop millet. Shariff praised the initiative, stating that these products can make nutritious traditional foods more accessible to consumers.
The entrepreneurs, who previously worked in corporate careers, aim to build a consumer brand around millets while providing greater value and market opportunities for farmers. The Krishikalpa Foundation has supported them with guidance on product development, processing, marketing, and business development. The State government has introduced initiatives like Elevate Karnataka and LEAP to encourage investment and entrepreneurship beyond Bengaluru, and Shariff urged young entrepreneurs in the region to take advantage of such opportunities.
Brief written by urgent.news from The Hindu's own syndicated text. Machine-written — may contain errors; check the original before relying on it.
