OpenAI launches ChatGPT ads in India
The company said that Plus, Pro, Business, Enterprise, and Education subscriptions will remain ad-free. WPP and Omnicom will be OpenAI’s first agency partners for ChatGPT Ads in India. India is one of the largest markets for OpenAI.
Beginning August 27, millions of ChatGPT users in India will encounter ads within their conversations for the first time as OpenAI expands its advertising program to the country. The new ads will be shown to users aged 18 and above who are on the Free and Go tiers, while ChatGPT Plus, Pro, Business, Enterprise, and Education users will not be affected.
Sensitive or regulated topics, such as mental health and politics, will not feature ads. The ads will be labeled as sponsored and appear below an AI-generated response when relevant.
OpenAI has partnered with ad agencies WPP and Omnicom to showcase ads from over 50 brands to ChatGPT users in India. Businesses can access the self-serve ads manager starting September 4, 2026, with daily ad budgets starting at Rs 725. Unlike competitors Anthropic's Claude, OpenAI's ChatGPT will retain its ad-free stance. OpenAI has stated it will not sell user data or expose conversations to advertisers, and advertisers will receive aggregate campaign-performance data like impressions and clicks.
Users will have the ability to dismiss ads, provide feedback, and understand why an ad was shown. Users can also opt-out of personalization data used for ads at any time.
Written by urgent.news from The Indian Express's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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