Nigeria’s Creative Industry Initiates Trust Fund, Insurance scheme for Entertainers
• To provide assistance, medical support to seriously ill artists Segun James Following tragic death, sickness and abject poverty in which many of Nigeria creative artistes succumb, the Society for
A new initiative has been launched in Lagos to support Nigeria's creative industry. The Society for the Advancement of Entertainment and Trust, spearheaded by entertainment practitioner Victory Okelezo, or Kupa Victory, aims to provide financial assistance, medical support, and advocacy for Nigerian entertainers facing severe illnesses and high medical costs.
Mr. Okelezo revealed that the trust is a non-profit organization dedicated to enhancing the well-being of the entertainment industry. The initiative, themed "Life After the Art," seeks to offer sustainable support, particularly in healthcare and insurance, to reduce the growing dependence on public donations during medical emergencies.
Mr. Okelezo emphasized that the mission of the Trust is to secure the future of entertainers, preserve their dignity, and celebrate their contributions to society. Human rights lawyer Femi Falana, who was present at the unveiling, described the initiative as timely, urging entertainers to secure their future through sustainable social protection schemes.
The organizers hope the initiative will become a model for other African countries if successfully implemented.
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