Ms. Rachel & Mr. Aron Talk Colorful New ‘I Love a Rainbow’ Video & Debut Album: ‘Kids Deserve Detailed Music’

Ms. Rachel and Mr. Aron Accurso, the creative duo behind the popular children's channel Ms. Rachel, are excited to share their newest musical creation, "I Love a Rainbow." This catchy bossa nova track is the first taste of their debut album, "I'm So Happy," set to be released on September 25. The upbeat song serves as the centerpiece of a vibrant music video, premiering exclusively on Billboard, which captures the Accursos' love for colorful, joyful moments, from Colorado mountains to chalk-covered sidewalks.

The music video features an extended version of "I Love a Rainbow," complete with a new bridge, a string section, and additional live musicians. The Accursos wanted to expand the song's world, making it feel bigger and more expansive. To achieve this, they filmed the video among the picturesque Colorado mountains, surrounded by polychromatic scarves, chalk-covered sidewalks, and a group of 11 children from Colorado families.

These children were involved in the creative process, helping to shape the video's content, which includes dancing with rainbow scarves and building a giant chalk rainbow.

The videos and album aim to instill a sense of joy, connection, and play in young viewers. For Rachel, a former music educator, incorporating instruments into the videos is a crucial part of the process. She believes that seeing musicians onscreen can inspire children to pick up an instrument themselves, sparking a new interest in music.

Aron, who has a background in musical theater as a composer, conductor, and Broadway music director, directed the video himself, adhering to the couple's philosophy of hands-on, creator-led content that they pioneered on their YouTube channel.