Joseph Gordon-Levitt Is One of TIME's 100 Most Influential People in AI

Joseph Gordon-Levitt, a senior editor at TIME based in London, sees his role as helping people understand the impact of AI on their lives. He notes that companies are driven to maximize shareholder value, which may not align with the technology's benefits for individuals. Gordon-Levitt co-founded the Creators Coalition on AI in December 2025 with other influential figures, aiming to protect Hollywood from potential exploitation by AI.

The coalition seeks fair compensation, job protections, and safeguards against deepfakes. While Gordon-Levitt doesn't oppose AI development, he warns that current trends prioritize profit over people. He was appointed as the U.N.'s first-ever global advocate for human-centric digital governance in March, advocating for equitable, responsible, and human-centered technology deployment.

Gordon-Levitt believes that private companies alone cannot dictate AI's future and that the public must become advocates. He plans to explore these themes in his upcoming film, aiming to convey the human experience of navigating this new technological landscape.