Japan’s No.1 compact camera is a cult favorite featuring 8-year-old tech and 40x zoom that still beats newer releases
With second-hand prices often higher than the retail price, the compact camera topping Japan's sales chart is undoubtedly popular – here's why
Compact camera sales figures from major retailer Yodobashi reveal that many older models continue to dominate the market in August 2026. At the top of the ranking is the Canon PowerShot SX740 HS / Lite, a camera first released eight years ago and relaunched in 2024 with essentially the same technology. The Canon PowerShot SX740 HS / Lite takes the top spot despite the release of newer compact cameras, such as Panasonic's Lumix L10 or ZS300 / TZ300.
The camera's popularity is evident, with second-hand prices often surpassing its original retail price of $699.95 / £549.99. Four of the top ten models are currently on backorder, including the Canon PowerShot G7 X Mark III, Ricoh GR IV, and Fujifilm X100VI. Despite being currently out of production, Sony's ZV-1 II also made the Top 10.
The Canon PowerShot SX740 HS is praised as an excellent everyday carry and ideal travel camera, offering a huge 40x optical zoom, a pocketable size, and a familiar shooting experience. The G7 X Mark III, another Canon model on the list, features a stacked-design CMOS sensor and a bright 20.1MP one-inch sensor, providing superior image quality compared to most camera phones and action cams.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
