iPhone 17 Leads Global Smartphone Sales as Apple, Samsung Take Top 10
The iPhone 17 led global smartphone sales in Q2 2026 as Apple and Samsung captured all 10 top spots while the overall market contracted 11%. The post iPhone 17 Leads Global Smartphone Sales as Apple, Samsung Take Top 10 appeared first on TechRepublic .
The iPhone 17 was the top-selling smartphone in Q2 2026, accounting for 6% of global unit sales, according to Counterpoint Research's tracker. Apple and Samsung dominated the market, capturing all 10 top spots in the ranking. Apple's iPhone 17 Pro Max and iPhone 17 Pro secured the second and third positions, respectively. The overall smartphone market shrank by 11% year over year, while Apple's unit sales grew by 5%.
Samsung's Galaxy S26 Ultra was the fourth-best-selling Android smartphone and the best-selling Android device in Q2 2026. The Galaxy S26 series benefited from its privacy display and enhanced AI features. Samsung also placed five additional models in the top 10, driven by affordability, broad availability, and long software support.
The rankings indicate a growing concentration of sales around a smaller group of top-tier Apple and Samsung devices. This shift may be partly due to a RAM shortage, making premium devices a larger part of the market. Apple's relatively focused product lineup could be advantageous, but maintaining momentum will depend on ensuring product availability amid supply constraints.
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