Hybrid becomes Hyundai Motor's new US strategy
Hyundai Motor is expanding hybrid production and local sourcing in the United States, in a strategic shift to blunt the impact of tariffs. The effort — unveiled at its 2026 CEO Investor Day on Wednesday — is centered on its plan to offer more than 10 hybrid models in North America by 2030, with a goal of making hybrids account for around half of its regional sales there. The strategy goes beyond…
Hyundai Motor is shifting its U.S. strategy to include more hybrid production and local sourcing, in response to tariffs impacting the automotive market. At its 2026 CEO Investor Day, the company unveiled plans to introduce over 10 hybrid models across North America by 2030, with the goal of hybrids accounting for half of its regional sales.
This strategy extends beyond hybrid expansion, as Hyundai aims to increase local parts sourcing to 80 percent by the same timeframe, up from the previous 60 percent target. This shift towards a more localized supply chain seeks to reduce vulnerability to trade-related costs. Hyundai Motor Manufacturing Alabama and Hyundai Motor Group Metaplant America in Georgia will be the primary production sites for these vehicles.
The move comes as Hyundai Motor faces an increasingly uncertain U.S. auto market, subject to a 15 percent tariff on automobiles and ongoing uncertainty over future U.S. trade policy. To mitigate these risks, the carmaker is increasing its emphasis on domestic production and sourcing.
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- Hybrid becomes Hyundai Motor's new US strategy koreatimes.co.kr
