Hold up, there’s a new Twitter in the town

A fresh social media platform by the name of "Twitter.now" is emerging in the digital landscape. This new entrant is the brainchild of a startup known as Operation Bluebird, with Stephen Coates, a former Twitter trademark counsel, leading the charge. X, the parent company, had attempted to halt the launch of "Twitter.now" by seeking a Delaware court injunction. However, Operation Bluebird countered that X had relinquished trademarks such as "Twitter" and "Tweet."

Coates clarified in a LinkedIn post that Operation Bluebird's mission is not to recreate Twitter. Instead, they aim to create a new platform centered around trust, transparency, and user choice. The company describes Twitter.now as a "public square" where users can make their own decisions about the credibility and noise that reaches their feeds. The platform is currently undergoing testing, with early access priced at $20.

At the heart of Twitter.now's innovation is an AI system called VERA, which evaluates posts, verifies claims, provides context, and assigns a trust score to each piece of content. Users will have the ability to set their preferred trust score, enabling them to filter out posts with lower trust ratings. However, as with any social network, moderation remains a significant challenge.

Operation Bluebird believes that their VERA verification engine, currently in its initial version, will help tackle moderation issues. They are planning to release VERA 2.0, which will allow users to set their app to display only posts above a certain trust threshold.