Group launches sports ad blitz to persuade CBC
The new campaign touts the sports bill’s benefits amid the Congressional Black Caucus’ opposition to the bipartisan sports bill.
A seven-figure advertising campaign is being launched to promote a bipartisan bill for college sports in the Senate, as it faces opposition from the Congressional Black Caucus. Saving College Sports, a group established by Texas Tech University Board of Regents Chair Cody Campbell, will spend a significant amount on advertisements supporting the Protect College Sports Act.
The first commercial will air during Historically Black Colleges and Universities (HBCU) games the weekend of August 29 and the following weekend, followed by a national cable airing in the second week of September. The ad will feature the commissioner of the Southwestern Athletic Conference, an HBCU conference, praising the legislation for safeguarding student-athlete rights and allocating nearly $1 billion for HBCUs.
The campaign aims to counteract the Congressional Black Caucus's concerns that the bill does not adequately consider the viewpoints of Black athletes, coaches, and others. The Senate is expected to debate the bill in September. The bill's prospects may be bolstered by recent public criticism of professional athletes seeking to return to college sports, according to Semafor.
Written by urgent.news from Semafor's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
