Gamescom: Das nächste Spiel, dieselbe Hoffnung: So wollen deutsche Hersteller beim Gaming aufholen
Deutschlands Computerspielbranche schafft es nicht, nachhaltig am größten Entertainment-Markt der Welt teilzuhaben. KI könnte den Entwicklern helfen – doch ihr Einsatz ist ein Balanceakt.
In Cologne, German President Frank-Walter Steinmeier bluntly admitted that he is not a gamer during the opening of the Gamescom industry congress. He expressed his understanding of the rapid advancement of computer and video games in our daily lives. At his first Gamescom visit, he addressed outdated stereotypes of "nerds" in gaming arcades and criticized superficial debates about sports games.
He emphasized gaming's potential to foster communication, innovation, and democracy, stating that society is being "gamified" in various aspects of life. Therefore, he called on game developers in Germany to strengthen the industry economically.
Globally, the video gaming market generated approximately 160 billion euros in 2025, with Germany's sales of hardware and software stabilizing at around 9.34 billion euros recently. However, the contribution of German video and computer game companies to this value creation is minimal. During Gamescom, it became evident that the German gaming sector hopes for a two-fold development: an increasing demand for creative, independent indie games and a start-up landscape that can benefit from artificial intelligence (AI).
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
