Gamescom: The next game, the same hope: That's how German manufacturers want to catch up in gaming
Germany's video game industry is unable to sustainably participate in the world's largest entertainment market. AI could help developers - but its use is a balancing act.
German President Frank-Walter Steinmeier opened the Gamescom conference in Cologne, acknowledging he is not a gamer. He discussed the outdated stereotype of gamers and the potential of the gaming industry for communication, innovation, and democracy. Steinmeier expressed support for the industry, stating that Germany wants it to be economically strong.
The global gaming market was worth around 160 billion euros in 2025, with Germany being one of the largest markets at 9.34 billion euros. However, the country's video game companies have a marginal share of this value.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
