Dream11 pivots to global sports platform
Dream11 has transformed itself into a global sports engagement platform, discontinuing all prize structures and focusing on sports content, live streaming, statistics, scores, commentary, community features, experiences and social contests. The company unveiled its new strategy, aiming to serve a global audience with personalized content based on users' favourite sports, leagues, teams and players.
Dream11 is embracing an AI-first approach, leveraging its massive user base of 300 million to deliver tailored sports engagement. The pivot comes in the wake of India's new online gaming regulation, enacted in August 2025, which bans all forms of real-money games while promoting eSports and social gaming. The government's move is driven by the aim to curb addiction, financial distress and associated harms, particularly among the youth.
In response, Dream11 terminated its real-money contests and ceased being the lead sponsor of the Indian cricket team, losing a sponsorship deal worth approximately $44 million over a span of three years.
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