DraftKings, FanDuel re-up with NFL after riff over in-app streaming costs
After reports surfaced earlier this month that DraftKings and FanDuel were balking at the new price of partnering with the NFL’s official data provider, Genuis Sports, it appears the two major sportsbooks have come to terms with the league. The NFL announced on Thursday that DraftKings and FanDuel have re-signed as two of the league’s…
DraftKings and FanDuel, two prominent sportsbooks, have re-signed as official betting operators with the NFL following an agreement over in-app streaming costs. The NFL announced on Thursday that DraftKings and FanDuel, alongside Fanatics, will now be among the league's three official betting operators. These agreements permit the three sportsbooks to air advertisements during NFL broadcasts and access real-time data from Genius Sports, which enables their live-betting features.
Previously, DraftKings and FanDuel faced difficulties with Genius Sports' price hikes, which threatened their ability to provide in-app livestreams of NFL games. However, Fanatics quickly agreed to the new terms and took the place of Caesars as the third official operator. Although the exact financial terms of the deals were not disclosed, ESPN reported that the NFL generated around $200 million in combined revenue from the three sportsbooks under the previous agreements.
The NFL's chief revenue officer, Renie Anderson, confirmed that the league is not currently considering incorporating prediction markets into their operations.
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