Cocomelon's Studio Tells Its Artists to Start Experimenting With AI
Moonbug Entertainment, which makes Cocomelon, Blippi, and other popular content for children, says it will begin using AI but will always have a 'human in the loop.'
Moonbug Entertainment, the studio behind Cocomelon, Little Baby Bum, Blippi, and Mia’s Magic Playground, has instructed its animators to start experimenting with artificial intelligence, according to 404 Media. The company's Generative AI policy and "Studio AI Bible" outline how AI will be used in content creation. Moonbug emphasizes that AI should assist artists, not replace them, and requires substantial human creative input.
The company has put several guardrails in place, particularly over legal and copyright concerns. Employees are allowed to use AI for ideation, scripting, storyboarding, design, and animation, but not for creating key creative elements like new characters, core storylines, or song lyrics. AI can refine human-authored drafts, but no ghost-writing is permitted.
The company requires workers to test AI tools with non-Moonbug IP before using them on actual Moonbug content. All AI-generated assets must be kept separate from human-created ones to maintain copyright ownership.
Written by urgent.news from 404 Media's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
