Callaway Drops Good Good Golf After Ad Fallout
Callaway and Good Good first partnered in 2023.
Callaway has terminated its partnership with Good Good Golf following public backlash over a controversial advertisement featuring the YouTube group. The golf equipment manufacturer began collaborating with Good Good in 2023, working together on content, products, and marketing efforts. Callaway made the decision to sever ties with the group on Thursday morning, according to a source familiar with the matter.
In a statement, Callaway expressed deep regret for the hurt and disappointment caused by the video they shared, highlighting that the incident sparked powerful accounts of violence against women. The company emphasized that violence against women is unacceptable and should never be trivialized, normalized, or used for entertainment purposes.
Callaway confirmed that they would be ceasing their relationship with Good Good, effective immediately, and stated that they were allocating $1 million to support organizations working to prevent violence against women. The distribution of these funds was not immediately disclosed. Callaway attributed the ad controversy to inadequate internal review processes and issued a sincere apology to those who were hurt, disappointed, or offended.
Good Good Golf has not yet commented on the situation. This story is ongoing and will be updated as more information becomes available.
Written by urgent.news from Front Office Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
