Callaway cuts ties with golf media firm over violent ad

Golf equipment manufacturer Callaway has severed ties with the media firm Good Good following the release of a violent advertisement that depicted a male golfer shoving a woman to the ground. The ad, which was released online before being pulled, sparked widespread outrage over its depiction of violence against women. Callaway received numerous calls for a boycott of their products in response to the controversial ad.

The advertisement featured Garrett Clark, co-founder of Good Good, knocking out Epson Tour professional player Alexis Miestowski when she tried to reach for his driver. Before warning her, "Do not touch my new driver." Callaway reviewed the matter and immediately ended its relationship with Good Good, stating that violence against women is unacceptable and should never be trivialized, normalized, or used as entertainment.

In a statement, Callaway committed $1 million to support organizations working to prevent violence against women. Good Good Golf, known for its YouTube channel targeting a younger audience to the sport, had already apologized for posting the controversial video. However, PGA Tour CEO Brian Rolapp expressed dismay over the ad and criticized Good Good's initial handling of the controversy as disappointing.