Back home from summer holidays? Etihad, Abu Dhabi Airports has a cultural welcome waiting for you

Abu Dhabi families returning from summer breaks now have a new incentive to continue exploring the emirate. Etihad Airways, Abu Dhabi Airports, and the Culture Sector of the Department of Culture and Tourism – Abu Dhabi have collaborated on a campaign called "Welcome Back to Abu Dhabi." The campaign targets families as they come back from holidays ahead of the new school year, transforming their return journey into an introduction to the city's museums, heritage sites, and cultural experiences.

As students prepare to head back to school, this campaign positions itself as an extension of the holiday experience within Abu Dhabi's borders. Upon arrival at Zayed International Airport, families are greeted with a specialized welcome-back activation aimed at both children and their parents. This activation includes specially designed cultural boarding passes that guide families towards a range of cultural experiences and events in Abu Dhabi.

To enhance the experience, families will receive QR-code cards that provide access to curated family itineraries, museum highlights, and cultural events across the emirate. These QR-codes serve as a key to unlocking a variety of family-friendly activities, making the journey home an opportunity to discover Abu Dhabi's cultural gems.

Young travelers will also be given colorful giveaway items featuring the campaign theme, which serve as mementos linking their arrival home with the cultural experiences awaiting them throughout Abu Dhabi.

The campaign will spotlight Abu Dhabi's museums, heritage locations, and cultural destinations, with a particular focus on the Saadiyat Cultural District. This area will offer free access for children and senior citizens to selected museums, along with educational guides detailing the emirate's cultural and historic sites. This initiative not only encourages families to explore these attractions closer to home but also provides a valuable way for returning families from overseas holidays to make the most of their return period.

The "Welcome Back to Abu Dhabi" campaign is part of a broader initiative by Etihad Airways, Abu Dhabi Airports, and the Culture Sector throughout the year. These activities are strategically timed around key moments in the community calendar, showcasing the rich cultural and tourism offerings of Abu Dhabi to both residents and visitors alike.