Ari Steinberg: Investing in Israel’s educators is investing in Israel’s future
Ashmoret CEO explains how the company harnesses its purchasing power and expanding range of services to improve educators’ lives and strengthen the country’s education system
Ari Steinberg, the CEO of Ashmoret, Israel's largest credit card company for educators and members of the Israel Teachers Union, passionately believes that investing in educators is investing in Israel's future. According to Steinberg, teachers are the foundation of Israel's development, affecting its business, economic, and social progress.
To support teachers, Ashmoret offers a range of benefits, including discounted travel, entertainment, dining, and shopping prices, as well as preferential insurance rates and professional development funds.
Ashmoret's latest initiative, "Ashmoret School," is an online purchasing platform for schools, allowing them to order supplies and technology solutions at significant savings. The revenue from these purchases is reinvested in teachers, contributing to their well-being and providing activities for schools. Steinberg anticipates that Ashmoret School will soon expand to include high schools and institutions of higher education.
Beyond education, Ashmoret is exploring potential expansions in tourism, real estate, automotive market, and financial services, all aimed at benefiting educators. The club's newest offering, Ashmoret Market, is an online supermarket providing home delivery of quality food products to educators. The company operates with the understanding that its profits are returned to its owners, Israel's educators, ensuring that every venture has a direct, immediate impact on education professionals.
In light of the ongoing challenges Israel faces, Steinberg praises the resilience of educators during the recent war. He emphasizes that teachers have been the country's most vital source of stability, and investing in them guarantees a better society, greater security, and a stronger economy for Israel.
Written by urgent.news from Jerusalem Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.