Apple Schedules “Surprise And Shine” Launch Event On 10 September 2026

Apple has revealed that its upcoming fall event, dubbed "Surprise and shine," will occur on September 10 at 2AM local time. The event can be accessed via livestream on the company's website and other official platforms. This year's gathering holds particular importance, as it follows the recent appointment of John Ternus as CEO, who is set to assume leadership from current CEO Tim Cook on September 1.

Although Apple has not disclosed the specific products it will unveil during the event, industry predictions suggest a focus on several notable announcements. These are expected to include the highly anticipated iPhone 18 Pro and iPhone 18 Pro Max, equipped with Apple's groundbreaking A20 Pro chip and upgraded camera capabilities.

The foldable iPhone, often referred to as the "iPhone Ultra," may also be showcased, though the company has not yet officially confirmed its name. Rumors also point to the possibility of a new standard iPhone 18 being delayed to a 2027 release. Beyond smartphones, Apple may introduce updates to its accessory portfolio, potentially featuring the Apple Watch Series 12 and Apple Watch Ultra 4, alongside the anticipated AirPods 5.

Additionally, reports suggest that the tech giant might be developing a line of camera-equipped AirPods, though this product's delayed release is rumored to be pushed back to 2027. Other smart-home devices, such as a new home hub and an updated HomePod mini, could also be announced, although their inclusion remains less certain.