Apple Maps Has Ads Now. They Might Not Be Terrible, but You Can’t Turn Them Off
Some critics say it’s not a good look for Apple.
Apple Maps has introduced advertisements for users in the US and Canada, though they may be difficult to notice initially. The company confirmed the ads in March as part of its Apple Business platform, which also includes Mail, Wallet, and Siri. The only indication that an ad is present in Maps is a small "ad" marker next to the search results.
Ads have been tested in locations such as New York City and San Francisco, but they are not always present. Unlike Google Maps, there are no sponsored pins in Apple Maps ads. Apple has not provided an opt-out option for users, causing some discontent on their subreddit and social media platforms. Apple maintains that its ad platform does not share personal information with third parties, track users across apps and websites, or serve ads to users under 13 years old.
Users can click on the "ad" icon to view the data used to serve the ad. Apple's approach to ads in Maps is expected to be more subtle and integrated compared to Google Maps, which may appeal to small business owners and potentially lead to increased competition with Google.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.