Alessandra Sala Is One of TIME's 100 Most Influential People in AI
—Courtesy of Alessandra Sala
Alessandra Sala, senior director of AI and data science at Shutterstock, is named as one of TIME's 100 Most Influential People in AI. Her concern lies in the challenge of distinguishing between real and AI-generated content, as exemplified by her father receiving a convincing AI-generated voicemail that masqueraded as his sister.
Sala advocates for safer and more inclusive AI systems, focusing on issues like disinformation and representation. She is a key figure in the AI and Multimedia Authenticity Standards Collaboration, which aims to establish authenticity standards for AI-generated multimedia and combat deepfakes. In addition, Sala co-chairs UNESCO Women in Ethical AI and serves as the global president of Women in AI, addressing the gender gap in the AI industry.
Sala emphasizes that underrepresentation of women or minorities in AI training models can lead to serious societal consequences, as these models tend to amplify existing biases, converging towards an average of the data they receive.
Written by urgent.news from Time's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
