Ads in Apple Maps Have Now Launched
Ryan Christoffel, 9to5Mac: Apple confirmed to 9to5Mac that the ads rollout in Maps began in the last few days. And it will continue ramping in the weeks ahead to all users. There are two places you’ll find ads in the Maps app: Before searching: Suggested Places in the search screen will feature an ad. After searching: Ads will appear in search results when relevant. Before searching, I saw an ad…
Apple has officially launched advertising in its Maps application, with the rollout beginning in the past few days and gradually expanding to all users over the coming weeks. Advertisements will appear in two locations within the Maps app: before initiating a search, and after the search has been conducted. During the testing phase, users have encountered advertisements for local services relevant to their location.
One user, <name>, experienced an ad for an HVAC contractor located approximately 12 miles away while searching for suggestions. This individual, who currently has no HVAC issues, was presented with the ad as part of the pre-search suggested places feature. A short while later, another advertisement for Tommy’s Express Car Wash, a service located about 23 miles away in a suburban shopping mall, appeared during a subsequent search. The app estimated the travel time to the car wash at 1 hour and 8 minutes.
The ad placements are intended to help users discover local businesses that may be of interest, with the first organic suggested place in the search results currently being a coffee shop just 300 feet away.
Written by urgent.news from Daring Fireball's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
