74% of Shoppers Use AI for Discovery–NIQ Showcases What That Means for the Consumer Purchase Journey in New Report
New NIQ & World Data Lab report reveals how AI, retail media, and social commerce are transforming the consumer purchase journey CHICAGO — Consumers are increasingly turning to new technologies to help navigate a more complex shopping landscape. Nearly three-quarters of shoppers now use AI for product discovery, while retail media has grown into a […]
We haven't written up this one. Financial Post has the full story — the link below goes straight to it.