Xiaomi anuncia el lanzamiento de sus coches en España: "Nos vemos en la carretera"

Chinese technology giant Xiaomi has announced its plans to launch electric cars in Europe, likely including Spain, by 2027. The company confirmed the move to EXPANSIÓN, aligning with the launch of its first global English website and new social media profiles. Xiaomi's founder and CEO, Lei Jun, expressed enthusiasm for the new venture, vowing to "see you on the road."

The Xiaomi YU7 is the company's first electric SUV, competing with Tesla's Model Y. Images of other Chinese-made electric models, such as the YU7 and SU7, were shared on Xiaomi's official website. As of July, the company had delivered over 700,000 vehicles, a number expected to increase rapidly due to expansion in Europe. Their goal is to manufacture high-quality, intelligent electric vehicles that provide a smart, seamless user experience, focusing on advanced intelligence, superior performance, and complete integration of the ecosystem.

While Xiaomi has not specified when it will begin operations in Spain, the company's president, Lu Weibing, highlighted Spain as a testament to the brand's global strength, noting that its recognition in countries like Spain is 95% or higher. This rationale led Xiaomi to initiate commercial operations in Europe. Xiaomi will join more than 30 Chinese car brands already operating in the Spanish market, such as BYD, MG, Omoda, Jaecoo, Geely, Leapmotor, Lynk and Co, GWM, Dongfeng, Xpeng, and Changan.

These brands sold 111,345 new cars in Spain during the first seven months of 2026, accounting for nearly 15% of all new passenger vehicle sales. Their market share is projected to rise to 20% in the private sector, the largest and most profitable segment for manufacturers and dealers.