What Reddit's ChatGPT citations collapse means for marketers
The SEO community is in a frenzy over data suggesting ChatGPT abruptly stopped citing Reddit. For CMOs, the trend isn't as bad as it sounds.
ChatGPT has abruptly reduced the number of citations it pulls from Reddit, causing concern for marketers who invest in the platform. However, the impact may not be as severe as it seems. Reddit shares are still mentioned in ChatGPT's answers, just not as prominently. This shift comes as more brands are investing in Reddit strategies to boost their visibility on AI platforms.
AI SEO researcher Suganthan Mohanadasan found that while Reddit was still being consulted when formulating answers, it was being cited less often in the final user response. Marketing experts advise that CMOs should not be overly concerned about this drop in citations and should focus on creating genuine interactions with their audience on Reddit, as it remains a valuable platform for that purpose.
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