'We Have Deep Respect For Indian Culture': Kriti Sanon's Raksha Bandhan Ad REMOVED By Brand A Day After Actress Defended Her Outfit
Actress Kriti Sanon has been at the centre of social media attention over her recent Raksha Bandhan advertisement for jewellery brand GIVA. The campaign sparked criticism online after Kriti was seen wearing a bralette-style blouse paired with a cape and a draped skirt as part of her traditional festive look. Kriti Sanon's Raksha Bandhan Ad Removed The outfit soon became a talking point, with some…
Kriti Sanon's Raksha Bandhan advertisement for jewellery brand GIVA was removed from social media platforms shortly after the campaign was criticized for her outfit. Wearing a bralette-style blouse, cape and draped skirt, Kriti's traditional festive look became a topic of discussion online. Some questioned whether the ensemble was suitable for a Raksha Bandhan advertisement.
In response to the backlash, GIVA removed the advertisement on August 26, issuing a statement that it holds "highest regard and deep respect for Indian culture, traditions and festivals." The brand clarified that it intended to celebrate joyous moments with the entire family, including pets, addressing the controversy over the inclusion of a dog in the ad.
GIVA stated that if their advertisement inadvertently hurt any sentiments, it was not their intention. The statement was released a day after Kriti defended her choice of attire, questioning why women are constantly told what to wear and emphasizing that ethnic fashion has evolved. Kriti asserted that the essence of festivals lies in the emotions and meaning one holds for the traditions, stating that Rakshabandhan is a bond of protection.
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