Tourismus: Tui startet neue Budgetmarke – aber nicht in Deutschland
Mit der Marke Sundeals will Europas größter Touristikkonzern das Geschäft mit günstigeren Reisen ausbauen – zunächst in Großbritannien. Warum Deutschland außen vor ist.
Tui has introduced a new budget travel brand called Sundeals in the United Kingdom. The new venture only offers flights and hotels in its basic package, with additional options such as activities and car rentals requiring separate booking. Tui's CEO, Sebastian Ebel, sees growth potential in this segment, particularly in the UK, as a way to differentiate itself from competitors like Love Holidays.
However, German tourists will not benefit from Sundeals, as Tui already has a presence in the country through its budget brand, L'tur. L'tur has been in the market for years and currently holds the position as Germany's budget travel brand, with no plans to merge with Sundeals. Ebel initially mentioned budget business expansion plans for Tui back in February, noting that while Tui is currently the market leader in high-quality travel, it aims to become an attractive competitor in the price segment as well, currently holding a market share of just 10-15%.
Budget travel is estimated to account for about a third of Europe's travel market, with Europe spending around two trillion US dollars (1.72 trillion euros) on leisure travel in 2025, according to the World Travel & Tourism Council.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
