The Hidden Trap That Catches New Entrepreneurs: Thinking Like an Employee
Want to succeed as a solo entrepreneur? Start with these 4 mental shifts.
We haven't written up this one. Inc. has the full story — the link below goes straight to it.
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I’m a marketer who fell into the ‘empire-building’ trap. Now I know a bigger head count doesn’t mean better marketing.
BuildOps CMO Colin Piper once managed a 130-person marketing team. Now he thinks smaller marketing departments can do more.
- Colin Piper, former CMO of Autodesk, fell into the 'empire-building' trap in marketing.
- Piper's team at BuildOps grew to 130 people, causing inefficiencies and longer decision-making.
- AI is enabling smaller teams to match the results of larger marketing departments.
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