‘Surprise and Shine’ — Apple reveals when to tune into its September event and teases what’s coming — here’s what to expect and how we might finally meet a folding iPhone
Mark your calendars: the next big Apple event is September 9, 2026, as Apple has just made its annual September event official by sending out invitations with the tagline "Surprise and shine."
Apple has officially announced its September 9, 2026 event under the tagline "Surprise and shine," revealing the Special Event will occur at 10am PT / 1pm ET / 6pm BST with the livestream accessible to the public via Apple Park's Steve Jobs Theater. The event is expected to go virtual, with TechRadar providing real-time analysis.
The event follows John Ternus becoming Apple's CEO, and speculation suggests a packed lineup, including the iPhone Ultra, iPhone 18 Pro and 18 Pro Max, next-gen Apple Watch Ultra and Series 12, a refreshed Apple TV, next-generation AirPods, and a next-gen HomePod mini. The event may also introduce Siri AI in the home, alongside a new Beats product rumored to be Beats 360 headphones.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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