국민대 장고결 학생, 역사문화지구의 공간 경험과 관광객 행동의도 연구 관련 국제학술지 게재

A doctoral student at Korea National University, Jonggyeol, has published a paper titled "Built Environmental Stimuli, Psychological Experience, and Tourist Behavioral Intentions in Historic Districts: Integrating Scene Theory and the SOR Model" in the international journal Buildings. Buildings is an MDPI publication in the fields of architecture, construction, and architectural design, and is indexed in Web of Science's SCIE.

The study focuses on the fact that the appeal of historic-cultural districts is not solely determined by the characteristics of buildings or physical environments, but rather by visitors' sensory experiences of spaces and cultural interactions. Dr. Jonggyeol combined the Scene Theory and the S-O-R (stimulus-organism-response) model to analyze how environmental stimuli in historic-cultural districts lead to tourists' intentions to revisit, recommend, and share experiences.

To do this, she analyzed survey data from 498 visitors to Pingzhang historic-cultural district in China using structural equation modeling (SEM) and fuzzy set qualitative comparative analysis (fsQCA). The results showed that positive behavioral intentions towards historic-cultural districts are related to the combination of multiple environmental and psychological factors, which the study referred to as "cultural atmosphere-knowledge acquisition pathway," "sensual perception-unique experience synergy pathway," and "knowledge acquisition-social interaction activation pathway."

Additionally, three psychological experience factors - place attachment, pleasure experience, and cultural identity - were found to have significant relationships with tourists' behavioral intentions, with cultural identity showing the strongest relationship. The study emphasizes the need to consider spatial perception, cultural interpretation, participatory experiences, sensory experiences, and social interactions in the revitalization and spatial design of historic-cultural districts.

Professor Lee Seon-jeong of Korea National University stated that "valuing historic-cultural spaces should not only be based on their physical forms, but also on how users perceive spaces, understand culture, and relate to places." The research demonstrates how spatial design studies can be expanded beyond the analysis of forms and environmental factors to include the experiences and behaviors of actual users.