Sleeply Enters India’s Mattress Industry backed by 36 years of expertise by Aadi Foam

Aadi Foam has launched its new mattress brand, Sleeply, marking its entry into India's growing sleep and mattress market. With over 36 years of expertise in the foam industry, Sleeply integrates the company's legacy of quality and consistency with a modern approach to comfort, innovation, and evolving consumer needs.

Sleeply's mission is to make better sleep more accessible and meaningful for everyday life. The brand aims to go beyond traditional mattresses by focusing on comfort, support, thoughtful design, and sleep innovation. A key innovation of Sleeply is the S5 Adaptive Zones™, a proprietary five-zone sleep support system designed to provide tailored support to various areas of the body. This technology reflects Sleeply's commitment to developing solutions that consider individual sleep and comfort needs.

Lokesh Jain, Managing Director of Aadi Foam and Founder of Sleeply, emphasized that Sleeply represents the convergence of 36 years of experience and the aspirations of a new generation. The brand leverages Aadi Group's understanding of foam and manufacturing, combined with a fresh perspective on sleep, comfort, and innovation. Key differentiators for Sleeply include its S5 Adaptive Zones™ feature, which aims to address diverse sleep needs while ensuring quality and comfort are accessible to a broader consumer base.

Sleeply's brand vision is rooted in Aadi Group's experience and the expectations of the new generation for sleep products—prioritizing quality, comfort, innovation, and trust. The philosophy emphasizes creating a meaningful, long-term relationship with consumers, built on the belief that better sleep can enhance everyday life. The brand's product portfolio caters to various consumer preferences and sleep requirements, featuring mattresses across multiple comfort and construction categories.

Sleeply is available through both online and offline channels, ensuring consumers can discover, experience, and purchase Sleeply products through multiple touchpoints.

As India's sleep category continues to evolve, Sleeply aims to contribute to this transformation by merging manufacturing expertise, product innovation, and consumer-focused design under a single brand. For Aadi Group, Sleeply marks the next chapter in its journey, combining decades of manufacturing experience with a new-generation consumer brand centered on the belief that superior sleep can lead to a better everyday life.