'Shark Tank' star Daniel Lubetzky shares 3 steps to turn a wild idea into a viable business
Kind Snacks founder and "Shark Tank" star Daniel Lubetzky says the best business ideas often begin by sounding ridiculous.
Shark Tank investor Daniel Lubetzky, founder of Kind Snacks, has shared a three-step process for turning seemingly wild business ideas into viable ventures. According to Lubetzky, entrepreneurs should first adopt a curious and creative mindset during the brainstorming stage, disregarding all filters and allowing even the most outlandish concepts to be considered.
Once the initial ideas are on the table, the second step is to critically evaluate them, assessing factors such as personal capabilities, market demand, economic feasibility, and competitive landscape. Finally, Lubetzky advises entrepreneurs to commit fully to their chosen idea, transitioning from a critical mindset to one of unwavering belief and execution.
This approach has proven successful for companies like Airbnb and Spotify, which were initially considered implausible ideas.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
