Roblox applies restrictions to games featuring "reward-driven media feeds" available in Roblox Kids and Select

Roblox has implemented a new policy to restrict children's access to reward-driven media feeds in games within the Roblox Kids and Select categories. This policy prohibits games that combine media feeds, autoplay, infinite scroll, autoscroll, and rewards or implied rewards for watching. Roblox is currently reviewing games to ensure compliance with the new policy, with non-compliant games being removed from the Kids and Select sections unless the game mechanic is redesigned.

The policy was revealed following reports that the popular pet-collecting simulator, Steal an Egg, was removed from the platform due to a mechanic that encourages users to continuously watch content while running on a virtual treadmill to earn rewards. Roblox has clarified that this policy only applies to games that feature a reward component alongside an infinite scroll or autoplay feature that requires or implies ongoing consumption of content to receive the reward.

Rewarded Video Ads are exempt from this policy, as users must actively initiate the ad, and the platform applies rate limits to control the number of ads a user can watch.

Games that are modified to comply with the policy will undergo a re-review process. It's important to note that all other qualifications necessary for a game to be included in the Roblox Kids and Select categories remain unchanged, and the platform's Engaged Player criteria will not reset. This policy follows an investigation launched by the US Senate Judiciary Subcommittee on Crime and Counterterrorism, which accused Roblox of prioritizing revenue and engagement metrics over child safety.

Additionally, the platform recently open-sourced three of its AI safety models through the Robust Open Online Safety Tools Model Community (ROOST).