Pernia’s Pop-Up Shop Parent Sets IPO Price Band At ₹546-₹575

Pernia's Pop-Up Shop's parent company, Purple Style Labs, has determined the price range for its upcoming ₹680 Cr initial public offering. At the higher end of the price band, the platform could achieve a post-IPO valuation of nearly ₹4,604 Cr (approximately $483 Mn). Conversely, at the lower end of the band, the valuation would be around ₹4,406 Cr (about $463 Mn).

The IPO will accept subscriptions starting August 31 and conclude on September 2. Anchor investor bidding begins on August 28. Retail investors must commit a minimum investment of ₹14,196 at the lower price band and ₹14,950 at the higher band. The IPO is a fresh issue of shares valued at ₹680 Cr, with no offer for sale component.

A substantial portion of the funds raised, ₹371.1 Cr, will be utilized to settle lease liabilities related to Purple Style Labs' network of experience centers. Another ₹138.9 Cr will be allocated towards sales and marketing expenses, with the remaining funds directed towards general corporate purposes. Established in 2015 by Abhishek Agarwal, Purple Style Labs manages an omnichannel fashion platform encompassing experience centers, websites, mobile applications, telephone sales, retail channels, and exhibitions.

The company's portfolio features Pernia's Pop-Up Shop and designer labels like Wendell Rodricks and Hemant Trivedi. Acquired by Purple Style Labs in 2018, the platform operated with approximately 1,109 designer brands in FY26 and an average order value of ₹75,504.9 during the fiscal year.