One of golf's biggest YouTube channels is under fire over claims one of its ads glorified violence against women
The ad, which promoted a partnership between Good Good and Callaway, featured a male golfer pushing a female player to the ground.
Golf media brand Good Good Golf is facing backlash over an ad that some claim glorified violence against women. The controversial ad, part of a partnership with Callaway, showed a golfer shoving a woman to the ground before picking up a limited-edition driver branded with Good Good's logo. Good Good, one of the biggest golf YouTube channels with 2.3 million subscribers, quickly deleted the video and released an apology, stating the actions depicted were not aligned with their brand values.
Callaway also apologized, noting the video was inconsistent with their commitment to diversity. The Golf Channel postponed the airing of a new season of their reality show Big Break, co-branded with Good Good, after a sponsor requested the removal of their branding.
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