NASCAR Reportedly Set for Major Truck Series Sponsor Change in 2027

NASCAR is reportedly set to undergo a significant alteration in its Truck Series sponsor lineup for the 2027 season. According to Jordan Bianchi of The Athletic, the series is finalizing a multi-year deal with FedEx Freight that will see the logistics giant become the entitlement sponsor. This news, reported on Wednesday, is expected to bring back the recognizable FedEx brand to NASCAR's premier series and signal the end of Craftsman's current title sponsorship.

The Athletic's report revealed that NASCAR has been pursuing an agreement worth in the low eight figures annually. This figure encompasses various aspects such as purse payouts, rights fees, and promotional activations related to the partnership. However, the exact financial terms of the agreement have not been disclosed yet.

Notably, NASCAR has been seeking this deal for some time, with sources indicating that the reported terms align with its negotiating objectives. The agreement is anticipated to be finalized in the coming weeks, pending further negotiations.

This is a major shift for the Truck Series, as it marks the series' first change in entitlement sponsorship since Craftsman took the role in 2023. The transition to FedEx Freight is expected to bring renewed attention to the series, while also putting a familiar name in the spotlight.