Multi-award-winning full-frame mirrorless is Japan's No.1 camera, but its 3-year-old sibling is the real success story – here's why

In recent camera sales figures from major retailer Yodobashi, the Sony A7 V has solidly claimed the top spot as Japan's most popular camera, with many photographers eagerly anticipating its release in December 2025. However, the true success story lies with the A7C II, a compact full-frame mirrorless camera that has consistently ranked in the top four positions since its launch almost three years ago.

The A7 V has garnered numerous accolades, including being named Camera of the Year twice by EISA and the Camera Grand Prix, and receiving the Best Full Frame Expert Camera award at the TIPA World Awards. Released around eight months ago, the A7 V quickly became one of the most sought-after cameras in Japan. Yet, the A7C II remains a notable contender despite its age.

Announced in August 2023, the A7C II continues to feature prominently in Japan's best-selling mirrorless cameras, surpassing newer releases more frequently than some might anticipate. This persistence can be attributed to two key factors: its affordability and portability. Weighing in at just 514g, the A7C II is significantly lighter than its newer counterpart, the A7 V, which weighs 695g. Currently priced at $2,498 / £1,999, the A7C II is more cost-effective than the A7 V, which retails for $2,898 / £2,799.

The A7C II is an all-rounder camera that excels in performance and portability, offering advanced autofocus, high-resolution imaging, and solid video capabilities. These features have made it a compelling choice for some users who may not find a significant upgrade in newer models. Consequently, even after three years on the market, the A7C II remains a formidable competitor in a fast-paced market.